Principles Of Customer Service

Customer Service Staff

Duration

Various

Study Modes

Online Self Study

Cost

Funding Available

Qualification

Level 2 Certificate

Enquire Today

Whether you’re an individual looking to boost your confidence and enhance your customer service skills, or an employer wanting to upskill your team, the Level 2 Customer Service Flexible Learning course offers an accessible online route to developing your knowledge.

Our friendly team is here to guide you through your options, support you at every stage, and answer any questions you may have.

Please fill out our enquiry form and we will be in touch.

What’s Covered

Mandatory Units

Unit 1: Principles of Customer Service and Delivery
During this unit, you will learn topics including:

  • A basic overview of customer service
  • Legal and ethical requirements related to customer service
  • How to deliver effective customer service
  • The management of customer service information
  • The relationship between customer service and a brand

Unit 2: Understanding Customers
During this unit, you will learn topics including:

  • The different types of customer
  • The the value of customers and their loyalty

Unit 3: Understanding Employer Organisations
During this unit, you will learn topics including:

  • The different types organisational structures
  • The organisational environment

Optional Units

Unit 4: How to Communicate with Customers
During this unit, you will learn topics including:

  • How to communicate verbally with customers
  • How to communicate with customers in writing
  • Why ‘customer service language’ is used
  • A variety of questioning techniques
  • Verbal and non-verbal signals that show how a customer may be feeling

Unit 5: Communicating with customers using the phone
During this unit, you will learn topics including:

  • How to deal with incoming customer calls
  • Understand how to make telephone calls to customers
  • Questioning techniques used when dealing with incoming calls
  • How to handle abusive calls
  • How body language and facial expressions can be detected over the phone

Unit 6: How to Handle Customer Information
During this unit, you will learn topics including:

  • How to process customer information
  • The customer service handover process
  • Legislation and regulatory requirements when processing information
  • Different responsibilities and levels of authority for processing information

Unit 7: How to Deliver Customer Service Online
During this unit, you will learn topics including:

  • Supporting customers through real-time online customer service
  • Adapting communication style to meet customers’ ability to use online systems
  • Social media in a business environment
  • The importance of monitoring customer posts in social media networks
  • The etiquette of communication within different social media platforms
  • The importance of security settings on social media platforms

Unit 8: Resolving Problems and Challenging Customers
During this unit, you will learn topics including:

  • The different types of challenging customers
  • Behaviours that make it challenging to deal with customers
  • Techniques to identify customer service problems and their causes
  • How to deal with situations where customers become agitated or angry
  • The limits of their own authority for resolving problems and making promises
  • The purpose of encouraging customers to provide feedback
  • The methods used to encourage customers to provide feedback

Unit 9: Objections, Additional Products and Closing Sales
During this unit, you will learn topics including:

  • The difference between standard and non-standard sales objections
  • Clarifying objections and identify potential sales opportunities
  • Hypothetical and real objections
  • How competitor activity may affect the potential sale
  • Empathising with and reassuring the customer
  • A range of ways to close the sale
  • Potential barriers to closing the sale
  • Verbal and non-verbal buying signals
  • How to identify potential add-on, up-selling or cross-selling opportunities

Unit 10: How to Develop Customer Relationships
During this unit, you will learn topics including:

  • The importance of developing relationships with customers
  • How customers’ expectations may change over time
  • The use of customer feedback to develop customer relationships
  • Customer relationship management systems
  • How to exceed customer expectations
  • Types of actions that customers are likely to perceive as adding value
  • How to support customer service improvements

Unit 11: Orders and Post-Transaction Customer Service
During this unit, you will learn topics including:

  • How to process and follow up sales orders
  • Sources of information used to check customer credit
  • Different payment methods accepted by sales orientated organisations
  • Policies and procedures for post-transaction customer service
  • How legislation and regulation affect customers’ rights

Unit 12: Equality and Diversity in the Workplace
During this unit, you will learn topics including:

  • The implications of equality legislation
  • Legal requirements for equality of opportunity
  • Benefits of equal opportunities and diversity
  • Potential consequences of failing to comply with equality legislation
  • Organisational standards and expectations for equality and diversity
  • Behaviours that support equality, diversity and inclusion in the workplace

Unit 13: Developing Working Relationships with Colleagues
During this unit, you will learn topics including:

  • The principles of effective team working
  • How to give feedback constructively
  • Conflict management techniques
  • How to buddy a colleague
  • Techniques to establish rapport with a buddy

Why Choose This Course?

The NCFE Certificate in Customer Service will leave you feeling confident, qualified, and ready to handle real-world customer situations, whether on the phone, online, or in person.

This course is designed to be studied at your own pace, anytime, from anywhere, and you won’t be alone! Your dedicated tutor will be on hand to offer support, feedback and guidance whenever you need it.

Could be fully funded – Enquire today to find out if you could study this course for FREE!

Manager

Who is this course aimed at?

Perfect for anyone looking to gain employment in a customer facing role, add a recognised qualification to their CV, upskill and increase confidence in their current role or work towards a promotion.

This is also a great opportunity for employers looking to upskill their team, increasing sales and customer satisfaction in their organisation. This course can be studied flexibly around the needs of the business.

Typical Job Roles

Customer service training can open doors across a wide range of industries, leading to roles such as Customer Service Advisor, Customer Support Specialist, Call Centre Operative, Receptionist or Front‑of‑House Assistant, Retail or Sales Assistant, Complaints Handler, Online Customer Support Agent, Membership or Contact Centre Advisor, or even administrative positions that involve customer interaction. These roles appear across many sectors and reflect the broad, transferable nature of the skills developed on this course.

FAQs

Our FAQs give you quick, clear answers to the questions we get asked most often. If your question hasn’t been answered, or you would like to learn more, please get in touch, we’re always happy to help!

How long does the course take?
The course is flexible, most learners complete within a few months, depending on personal commitments.
Do I need to be working in a customer service role already?
No. The qualification provides the knowledge you need to enter customer service roles or improve your confidence before applying for jobs. It’s also ideal if you’re already employed and want to upskill, strengthen your customer‑facing abilities, or work towards a future promotion, making you more effective and confident in your current role.
Why should I choose ACL Essex as my training provider?
Choosing ACL Essex means studying with a provider rated Good by Ofsted in all areas, recognising our high‑quality teaching, supportive environment, and curriculum that meets the needs of the local community. You’ll learn flexibly online at a pace that fits your life, with access to  a caring, inclusive atmosphere where learners feel confident and supported. Our tutors provide personalised feedback and use effective teaching strategies to help you build your skills and stay motivated throughout your course.

You’ll be working towards a nationally recognised NCFE Level 2 qualification that can boost your confidence and strengthen your CV, with the added benefit that the course may be fully funded depending on eligibility. ACL Essex also offers clear signposting to further training, progression pathways, and future career opportunities, helping you plan your next steps with confidence.

Is this course suitable if I’m returning to learning after a break?
Absolutely. Your tutor offers guidance and reassurance throughout, and the online platform lets you learn at your own pace.
Will this help me get a job?
Yes, it’s a nationally recognised qualification that strengthens your CV and makes you more employable across many industries where customer interaction is key.
What if I’m not confident with online learning?
Your tutor will support you every step of the way. You also get clear learning materials and activities to help you build confidence as you go.
Is this course funded?
It may be fully funded depending on your circumstances, enquire today to check eligibility.

Enquire today to find out if you could study this course for FREE.

Are you enquiring as an employer?
Which course(s) are you interested in?