You’ve got an idea. Maybe it’s a product, a service or a hobby that’s ready to turn into something bigger. You’re feeling motivated, inspired and perhaps a little unsure of where to begin.
That’s completely normal. Starting a business can feel exciting but also overwhelming. The good news? You don’t need to have it all figured out. With the right steps and support along the way, you can turn your idea into a successful business.
This guide takes you through the key things to consider when starting a business, highlighting courses to help you along the way. Let’s get started!
Get Clear on Your Idea
Every great business starts with a clear plan. What will you offer? Who is it for? Why does it matter? Before you start thinking about branding or websites, spend time developing your idea. A clear plan will help you make better decisions about pricing, marketing and growth strategies.
🔗 Course: Creating a Business Start Up
🔗 Course: Setting Up, Running and Marketing a Business
Structure your idea, understand your audience and plan for a successful launch.
Know Your Audience
Marketing matters and starts with understanding your customer. The more you know about your audience, the better decisions you can make. Where do they spend their time online? What problems are they trying to solve? How do you reach them?
🔗 Course: Digital Marketing
🔗 Course: Digital and Social Media Marketing for Businesses
Identify and reach your audience using digital tools like social media, email and websites.
Your Digital Shopfront
Even when you’re just starting out, having a simple website builds trust. It shows you’re serious, gives people a place to learn about you, and helps them take the next step, whether that’s contacting you, making a purchase or requesting more information.
🔗 Course: Website Design
Design and launch your own website with ease.
Every Interaction Counts
Great customer service builds trust and repeat business. How you respond to messages, solve problems, and support your customers leaves a lasting impression. Get it right and your customers will spread the word, get it wrong and it could have lasting consequences.
🔗 Course: Principles of Customer Service
Understand what customer expect and provide service they remember for the right reasons.
Think Strategically
Running a business means thinking beyond today. Do you want to grow or stay small? Expand your products and services or stick to a focused area? Strategic thinking helps you set meaningful goals, work smarter and stay focused on what matters most.
🔗 Course: Strategic Thinking Skills for Work
Gain tools for long-term decision-making, planning and prioritisation.
Write to Win People Over
Words sell, whether on your website, social media, product listings or emails. Persuasive writing helps you clearly communicate what you do and why it matters, so people feel confident buying from you.
🔗 Course: English – Focus on Writing Persuasively
Craft messages that connect, inspire and convert.
Build your Digital Toolkit
Running a business means handling everything from emails and calendars to online tools and spreadsheets. Strong digital skills help you stay organised, look professional and save time.
🔗 Course: Digital Skills for the Self Employed
Build digital confidence with tools you’ll use every day.
Ready to take the first step?
These courses are designed to give you real, useful skills as you grow. Whether you’re just getting started or are ready to grow, we are here to support you every step of the way!
